Paul DuBose, PhD Introduces SafeUseNow℠ to 2013 Annual Pharmaceutical Management Science Associations Conference
Bonita Springs, FL, May 7, 2013
Paul DuBose, PhD, Vice President Analytics, Principled Strategies, introduced SafeUseNow at the Pharmaceutical Management Science Association (PMSA) annual conference held in Bonita Springs, Florida on May 5-8.
Dr. DuBose co-chaired a session with Mallinckrodt-Covidien about the growing role of compliance in pharmaceutical marketing and describe how advanced analytics can be used to improve prescriber targeting. Specific examples illustrated how patient level data can provide insight to improve accuracy when evaluating how to target away from ‘high-risk’ prescribers.