Bonita Springs, FL, May 7, 2013

Paul DuBose, PhD, Vice President Analytics, Principled Strategies, introduced SafeUseNow at the Pharmaceutical Management Science Association (PMSA) annual conference held in Bonita Springs, Florida on May 5-8.

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Dr. DuBose co-chaired a session with Mallinckrodt-Covidien about the growing role of compliance in pharmaceutical marketing and describe how advanced analytics can be used to improve prescriber targeting. Specific examples illustrated how patient level data can provide insight to improve accuracy when evaluating how to target away from ‘high-risk’ prescribers.

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